SEO - search engine optimization mindmap on napkin with cup of coffee

Search Engine Optimization (SEO)

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. Other times it is the actual content within in the site. At Piermonkey, we have the expertise to improve the optimization of your site.

How Does SEO Work?

SEO considers how search engines work, what people search for, the actual keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines

What is the Advantage of Sites with SEO

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Info from Google’s SEO Starter Guide

“Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.”

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